Project

Type: Branding • Website • Print

ATOM Menswear

Seoul, South Korea

Centrally located in downtown Gangnam, Seoul’s trendiest and most exclusive neighborhood, ATOM is South Korea’s premiere source for modern apparel and accessories for fashion-forward men.

Brand

ATOM was a fledgling company when I started the brand design. They had an existing logo, but weren’t happy with its somewhat clunky aesthetic. My approach to the brand design was a “less is more” ideal. After some experimentation, the final logo design was decidedly minimal and modern in style. A second, Hangul version of the logo was also designed in the same modern style. The English and Korean versions are used interchangeably.

Website

For the website design, I went with a modern fullscreen homepage focused on displaying and grouping products for easy access. ATOM’s product database is moderate in size, covering many styles and categories, so it made sense to add custom taxonomies for added sorting functionality.

In keeping with the clean brand, content organization was key. The homepage fits key product groupings – new arrivals, best sellers, top rated products, sale products, and featured products – without overwhelming or confusing the viewer.

Collateral

For pre-launch, we designed ATOM’s business cards, in-store signage, and outdoor signage/billboard. The cards feature double sided designs with multiple model photos to add interest.

My Role

  • Art Director
  • UX Designer
  • Web / Graphic Designer
  • Brand Designer (color palette definition, font selection, logo design, brand guide)

The Goods

Development

  • WordPress CMS with Woocommerce custom online store.
  • Custom WordPress theme.
  • SSL Certificate installation and configuration.

Site Features

  • Comprehensive online apparel store.
  • Integration of Google and Yelp reviews.
  • Full-featured blog.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Interactive Google Maps.

Ecommerce Features

  • Share-for-discount feature.
  • Rewards program integration.
  • Gift-giving features, customized note cards, gift-wrapping.
  • Product video integration.
  • Checkout mailing list auto signup.
  • Custom designed ecommerce email correspondences.
  • Integration with PayPal and Stripe.

Content Creation

  • Copywriting (Privacy Policy, Terms of Use)
  • Photo editing and correction
  • Digital art

Promotion

  • In-depth SEO
  • Share / like buttons
  • Twitter feed
  • Mailchimp integration with signup prompts
  • Google Analytics integration

Collateral

  • Business card design
  • In-store signage design
  • Exterior signage / billboards design
01

Homepage

Homepage fullscreen slider, showcasing ATOM's latest products and other product groupings.

parallax main image
02

Product Page

Woocommerce variable product with share icons and related products.

parallax side image
03

Homepage

Homepage with fullscreen promo slider and product groupings.

parallax main image
04

Shop Page

Woocommerce shop page, showing custom sorted products and additional product taxonomies (colors).

parallax side image

Contact Me

Looking for a designer? I'm available for hire and would love to discuss opportunities.
Contact Me