Project

Type: Website

Betty Rajan, MD, FAAD

Fort Worth, Texas

Betty Rajan, MD, FAAD is an upscale dermatology and skin health center focusing on long-term, specialized skincare regimens. Dr. Rajan’s practice is one of an elite few dermatology centers that includes a Skinceuticals Clinical Spa within.

Dr. Rajan approached us (Corvus Design Studio) to design a new, updated site that better portrays her high-end practice. The practice is very active with promos, newsletter, blog, and highlighted products so we created sections that could be updated from PDF files to showcase these content items as they change. The Wordpress website includes a standard blog, spam-free forms, gallery, lots of resources for patients, and a full detail of Dr. Rajan’s services. Dr. Rajan had professional photography shot of the interior and staff, which added to the beauty and professionalism of the site.

Without a formal brand, we created a new color palette and a simple text-based logo for Dr. Rajan.

My Role

  • Art Director
  • UX Designer
  • Web / Graphic Designer

The Goods

Development

  • WordPress CMS
  • Optimized for ADA-compliance
  • SSL Certificate installation and configuration

Site Features

  • Integration with Instamed and myPatientVisit.
  • Press kit before-and-after gallery with comparison sliders.
  • Justified photo gallery.
  • Interactive Ultherapy infographic.
  • Downloadable patient forms.
  • Custom-designed services pages with in-depth dermatologic information.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Full-featured blog.
  • Interactive Google Maps.

Content Creation

  • Copywriting (Privacy Policy, Terms of Use, Skincare Collections)
  • Dermatology before-and-after photos (Botox, Restylane, Radiesse, Juvederm, Kybella, and more)
  • Skincare product collections custom imagery
  • Stock photography
  • Photo editing and correction
  • SkinCeuticals Clinical Spa promotional imagery
  • Skincare promo banner(s)

Promotion

  • In-depth SEO
  • Share / like buttons
  • Constant Contact integration with signup prompts
  • Constant Contact form auto-subscribe option
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.

Contact Me

Looking for a designer? I'm available for hire and would love to discuss opportunities.
Contact Me