Project

Type: Website

Betty Rajan, MD, FAAD

Fort Worth, Texas
This project was produced at my former company, Corvus Design Studio. My primary responsibilities in this project included creative direction, visual and UX design, WP configuration, and limited development (CSS customization).

Betty Rajan, MD, FAAD is an upscale dermatology and skin health center focusing on long-term, specialized skincare regimens. Dr. Rajan’s practice is one of an elite few dermatology centers that includes a Skinceuticals Clinical Spa within.

Dr. Rajan approached us (Corvus Design Studio) to design a new, updated site that better portrayed her high-end, cosmetic-focused practice. Dr. Rajan is very active with promos, mailing lists, blog posting, and highlighted products, so we created sections that could easily be updated by office staff from PDF files to showcase these marketing items as they change.

The Wordpress website includes a standard blog, spam-free forms, gallery, lots of resources for patients, and a full detail of Dr. Rajan’s services. Dr. Rajan had professional photography shot of the interior and staff, which added to the beauty and professionalism of the site.

Without a formal brand, we defined a color palette and a simple text-based logo.

My Role

  • Visual Designer
  • UX Designer
  • Graphic Designer

The Goods

Site Configuration

  • WordPress CMS
  • Optimized for ADA-compliance
  • SSL Certificate installation and configuration

Site Features

  • Integration with Instamed and myPatientVisit.
  • Press kit cosmetic gallery with interactive comparison sliders
  • Justified photo gallery
  • Interactive Ultherapy infographic
  • Downloadable patient forms
  • Custom-designed services pages with in-depth dermatologic info
  • Contact forms with invisible spam protection and branded auto-responders
  • Full-featured blog
  • Interactive Google Maps

Content Creation

  • Copywriting (Privacy Policy, Terms of Use, Skincare Collections)
  • Press kit patient photos (Botox, Restylane, Juvederm, Kybella, Sciton, Ultherapy, and more)
  • Stock photography, photo selection, and editing
  • SkinCeuticals Clinical Spa promotional imagery
  • Skincare promo banner(s)
  • Interactive Ultheraphy infographic

Promotion

  • In-depth SEO
  • Share / like buttons
  • Constant Contact integration with signup prompts
  • Constant Contact form auto-subscribe option
  • Google Analytics integration

High-Fidelity UX Design

Original high-fidelity design comp of the homepage (desktop version).

Contact Me

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