Project

Type: Branding • Website • Print

Clarus Dermatology

St. Anthony, Minnesota

Founded by the accomplished Dr. Neil A. Shah, MD, FAAD, Clarus Dermatology provides the highest quality medical, surgical, and cosmetic dermatology services in St. Anthony, Minnesota.

Brand

For a contemporary feel, I went with a bright blue and crisp white color palette, with light and dark gray accent colors.

The logo consists of a negative space, abstract “c” and “d” monogram, set within an icon that represents medicine, health, and well-being. Dr. Shah decided on a light sans-serif font for the title to keep with the modern aesthetic.

Website

For the website (and all of the design elements), we selected photography with great care. My aim was to show lots of fresh faces without looking like that same overused “generic diversity” group photo so commonly seen in the industry. In many instances, the primary bright blue hue was overlaid to saturate the photo and take focus away from race and gender.

The website provides extensive medical dermatology information and useful patient tools such as online bill pay, a Virtual Acne Program, online sign up forms, portfolio with before and after photos, interactive educational slideshows, and more.  Launch 

Collateral

Over the years, I’ve designed many print items for Clarus, including seasonal posters, permanent advertisement posters, medical brochures, clinical banners, and magazine ads.

My Role

  • Art Director
  • UX Designer
  • Web / Graphic Designer
  • Brand Designer (color palette definition, font selection, logo design, brand guide)

The Goods

Development

  • WordPress CMS.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.

Site Features

  • Integration with OnPatient.
  • Before-and-after photo galleries and comparison sliders.
  • Custom-designed services pages with in-depth dermatologic information.
  • Interactive, educational slideshows.
  • Virtual Visit feature.
  • Downloadable patient forms.
  • Full-featured blog.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Interactive Google Map.

Content Creation

  • Some copywriting (Privacy Policy, Terms of Use, interactive sliders)
  • Stock photography
  • Before-and-after photo correction
  • Digital art

Promotion

  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration

Collateral

  • Business card design
  • Appointment card design
  • Tri-fold brochure design
  • Pen, notepad, magnet designs
  • Postcard design
  • Seasonal poster design(s)
  • Roll-up banner design
  • Magazine ad design(s)

Photo Editing

Although Dr. Shah was adamant about keeping Clarus’ patient before/after photos natural and unaltered, some editing and correction was necessary for the photos used in print. The following show pre and post edited photos used in Clarus’ magazine prints. Editing consisted of heavy skin correction and color balance, and very subtle reshaping.

 drag the slider to reveal 

High-Fidelity Designs

Original homepage design comp.

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