Project

Type: Website

DWIMMER

San Francisco, California

DWIMMER, meaning crafty or skilled in the art of magic, offers unique apparel and accessories for fashion pioneers. Every piece is handmade in California from quality materials carefully sourced from around the world.

DWIMMER came to me to reinvent their ecommerce website in anticipation of their newest upcoming collection launch. As DWIMMER is a progressive, modern business, we focused on imagery and visual appeal to set the right mood. The user interface was made clean and easily navigable, presenting products and sub-sections in a non-cluttered format without unnecessary “filler” content. The result was a beautiful, somewhat minimal design that perfectly mirrors DWIMMER’s otherworldly appeal.

My Role

  • Visual Designer & Art Director
  • UX Designer & Content Architect
  • UI / Web Designer
  • Web Developer

The Goods

Website Features

  • Wordpress CMS
  • Woocommerce online store
  • Mobile responsive design
  • SPAM-protected forms with branded auto-responders
  • Mailchimp form integration
  • Basic SEO

Custom Woocommerce Features

  • Checkout mailing list auto signup
  • Branded customer emails

Additional

  • Photo selection and editing

Moodboards

01

Homepage

Fullscreen slider with passepartout, highlighting DWIMMER's cosmetic/beauty collection.

parallax main image
02

Collections

New product arrivals and DWIMMER collections.

parallax side image
03

Homepage

Fullscreen slider with passepartout highlighting DWIMMER's necktie collection.

parallax main image
04

Stockists

New product arrivals, and wholesale and stockist info.

parallax side image

Contact Me

Looking for a designer? I'm available for hire and would love to discuss opportunities.
Contact Me