Project

Type: Branding • Website • Print

Lotus Catering

Maui, Hawaii

Lotus Catering is a Maui-based event producer specializing in catering and wedding planning. Founded by renowned chef and restaurateur, Carol Longhi, Lotus uses only the finest ingredients and materials – locally sourced, where available – to create their epicurean delights.

Brand

For the brand, Lotus wanted something fresh and instantly recognizable that appealed to a wide range of clientele. A warm color scheme was selected to enhance the appeal of food photography, with gold, white, and gray as the primary colors.

An alternative color palette with a rose pink, white, and gray palette was also defined for use in select printed materials.

Website

For the website design, I avoided an overtly coastal feel, as this is fairly overused in Hawaii-based brands. We wanted something different, and opted to focus the visuals on appetizing food selections. The result is a foodie’s dream with a high-end appeal.

As catering and wedding-centric services in Maui are extremely competitive, SEO and search engine visibility were primary factors for the website. I provided copywriting and verbiage based on targeted keyword and phrases to boost ranking, as well as formulated content to maximize organic exposure.

*** IMPORTANT NOTE ABOUT THIS SITE ***
It’s come to my attention that a clearly unethical and unscrupulous SEO firm called Ocean Epic in Hawaii has not only removed my designer statement at the footer of this site, but has replaced it with their own, taking full credit for designing this website. Sadly, these kinds of leeches do exist and we legitimate designers must deal with it all the time. But, I assure everyone who visits this site, that I personally designed and developed ALL aspects of this website, from UX to coding, and everything in between.

Launch 

Collateral

I designed Lotus’ business cards with the brand palette of golden yellow, white, and gray color palette. The standard cards are double-sided with a golden lotus floral motif on the back side, and pertinent contact info on the front side. I also designed a higher-end card with painted gold edges and gold foil designs. The high-end card features a different lotus motif on the back, with pertinent contact info on the front.

Moodboards

My Role

  • Visual Designer & Art Director
  • UX Designer & Content Architect
  • UI / Web Designer
  • Web Developer
  • Graphic Designer
  • Copywriter

The Goods

Website Features

  • Wordpress CMS
  • Mobile responsive design
  • SPAM-protected forms with branded auto-responders
  • Mailchimp form integration
  • Basic SEO

Branding

  • Logo design
  • Color palette definition

Print & Collateral

  • Business card designs

Additional

  • Branded Mailchimp newsletter template
  • Photo selection and editing
01

Homepage

The homepage includes a fullscreen slider with parallax and video features, meant to grab the viewers attention.

parallax main image
02

Homepage

Products are grouped in several ways to offer multiple ways of exploring products.

parallax side image
03

Shop Page

Woocommerce shop page, showing custom sorted products and additional product taxonomies (colors).

parallax main image
04

Product Page

Woocommerce product page, with product reviews, sharing options, and related products.

parallax side image

Contact Me

Looking for a designer? I'm available for hire and would love to discuss opportunities.
Contact Me