This project was a revamp, feature and content expansion, and platform migration from Squarespace to Wordpress CMS. For the design, I kept with Modern Dermatology’s existing brand aesthetics with an ultra white, clinical look, contrasted with deep charcoal and black accents. Limited stock imagery was used, as photos of the clinic’s beautifully designed, modern interior worked perfectly.
Website features include before-and-after galleries, detailed service descriptions, physician bios, clinic reviews, and integrated press articles. Launch
Fullscreen background image and physician introduction.
Patient reviews, gift certificates, promotion of Dr. Rogers' healing balm, and latest press articles.
Single blog article with featured image header, related articles, and comments.
Blog / Press article main page with image grid layout.