Project

Type: Branding • Website • Print

Postologie

Portland, Oregon

Postologie is a new classified and community website for the West Coast, including California, Oregon, Washington, and close surrounding areas. Postologie seeks to create a safe and honest classified platform through close member and listing moderation.

Brand

For the brand, Postologie wanted a casual, friendly, and distinctly West Coast feel that didn’t favor any one particular region. Blue, greens, and beige colors were chosen for the palette, with a primary turquoise/cyan hue.

The logo is an insignia style used in three forms: minimal, simple, and extended, with each utilizing various taglines and descriptors, as illustrated below.

Website

The primary site is divided into three parent regions – California, Oregon, and Washington –  which are further divided into localized sub-regions. Each region and sub-region feature comprehensive classified listings and community features, complete with ratings, payment options, user profiles, listing maps, and more.

One of the main website features Postologie requested was location-based header imagery on the homepage. So viewers in Washington, for example, will see only Washington related imagery, and so forth. This would create a more local feel, which is important when building a community-based resource.

Collateral

Double-sided business cards were designed for pre-launch. The cards feature the same imagery displayed within the website’s header to create a sense of uniformity.

My Role

  • Visual Designer & Art Director
  • UX Designer & Content Architect
  • UI / Web Designer
  • Web Developer
  • Graphic Designer

The Goods

Website Features

  • Wordpress CMS
  • Classified/listing features
  • Mobile responsive design
  • SPAM-protected forms with branded auto-responders
  • Basic SEO

Branding

  • Logo design
  • Color palette definition

Print & Collateral

  • Business card design

Additional

  • Photo selection and editing
01

Homepage

HERO header with listing search options, paid Featured listings, and recent listings.

parallax main image
02

Categories

Listing category page with sidebar showing sponsored ad spaces, and blog posts.

parallax side image

Contact Me

Looking for a designer? I'm available for hire and would love to discuss opportunities.
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