As an exclusive dermatology practice, we designed the brand to reflect this image, as opposed to a classic medical look. A script font with a signature appeal was chosen for the logo, and complimented with an array of gold tones, and light and dark grays. The brand is clean and uncomplicated, and creates a high-end, clinical feel. The logo can be displayed with or without the tagline, depending on the application.
Premier SkinMD’s website extends the exclusive feel of the brand, with a fullscreen, minimal homepage. The full width slider cycles through images of people from different genres, genders, and ages, all isolated on a white or light gray background for an ultra clean look. Gold accents are used throughout, with large, full width header imagery, modern fonts, and contrasted by a charcoal gray footer.
Website features include a before-and-after patient gallery, dermatology services details, live appointment booking integration, physician data, and fee schedule for direct-pay patients. The focus of the UX and UI was on promotion of the clinic’s launch, providing an explanation and benefits of direct-pay, and prompting users to use the live appointment booking feature.
Note: As of late 2019, Premier SkinMD has been absorbed by Clarus Dermatology.
For promotional purposes, we designed business cards with the brand colors, and a matching tri-fold brochure. The brochure focuses on introducing the clinic’s direct-pay model, and detailing the dermatology services offered. The design of both keeps with the minimal feel, with the brochure featuring the same imagery as the website for a cohesive, recognizable aesthetic.
Fullscreen, minimal slider with isolated models, clinic introduction, and details about direct-pay.
Informational page explaining what direct-pay is, and the benefits for patients.
Informational page displaying service fee schedule for direct-pay procedures.
Informational page detailing Premier SkinMD's cosmetic dermatology procedures.