Project

Type: Website

Steele Dermatology

Atlanta, Georgia
This project was produced at my former company, Corvus Design Studio. My primary responsibilities in this project included creative direction, visual and UX design, WP configuration, limited development (CSS customization), and limited content creation.

Located in Atlanta, GA, Steele Dermatology offers a wealth of expert procedures, from surgical to aesthetic, and including specialized areas such as hair and scalp conditions, “skin of color”, and focused cosmetic regimens.

We (Corvus Design Studio) started this project with a brand update, including modernizing the logo and creating a new color palette. As part of an abbreviated brand updated, I eliminated a lavender purple primary color and introduced a dark navy and electric turquoise with light and dark gray accent colors. The result is bold and modern and compliments the practice’s interior nicely. The brand was carried over to custom Mailchimp templates and stationery designs.

The website was a revamp and content architecture restructuring that condensed an overly segmented sitemap down into fewer, more focused pages with SEO-conscious organization. The site is still rather large and encompassing, but without compromising user experience in favor of SEO content overkill. We also added an online store, for which I created custom product images and a complete set of photorealistic images of Steele Dermatology’s skincare line.

My Role

  • Art Director
  • Visual Designer
  • UX Designer
  • Graphic Designer

The Goods

Site Configuration

  • Wordpress CMS
  • Woocommerce online store
  • Mobile responsive design
  • Optimized for ADA-compliance
  • SSL Certification installation and configuration

Site Features

  • Full featured blog
  • Press kit cosmetic gallery with interactive comparison sliders
  • Downloadable patient forms
  • Contact forms with invisible spam protection and branded auto-responders
  • Interactive Google maps

Woocommerce Features

  • Checkout Mailshimp list signup
  • Branded customer emails

Content Creation

  • Copywriting (Privacy Policy, Terms of Use)
  • Press kit patient photos (Botox, Restylane, Juvederm, Kybella, Sciton, Ultherapy, and more)
  • Stock photography, photo selection, and editing
  • Custom product imagery design
  • Photorealistic product graphics
  • Stationery design

Promotion

  • Basic SEO
  • Share / like buttons
  • Mailchimp integration, CTAs
  • Social feeds (Twitter, Instagram)
  • Google Analytics integration

High-Fidelity UX Design

Steele Dermatology was developed on the Wordpress platform using a proprietary theme developed in-house by Corvus Design Studio’s team. The online store is powered by Woocommerce and integrated with Mailchimp and USPS.

Homepage | desktop version

Patient Gallery | desktop version

Woocommerce Shop page | desktop version

Woocommerce Variable Product page | desktop version

Woocommerce Standard Product page | desktop version

Contact Me

Looking for a designer? I'm available for hire and would love to discuss opportunities.
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